P7-Targeting

=**Project 07 - Targeting the Market**=

Select two companies: one should be a large corporation, the other a small business. Next, make a list of the product(s) they sell. Now, create a PowerPoint presentation (will be two to three slides long) and illustrate how those companies target the market. Be sure to include a list of probable customer characteristics for those products. Post your PowerPoint onto your Team Artifact Page. Be sure to save the PowerPoint file with your team number and be sure to use correct headings on your Team Artifact Page.

Your team will be graded utilizing the rubric below:
 * **CATEGORY** || 25 || 20 || 15 || 10 or less ||
 * Content || Covers topic in-depth with details and examples. Subject knowledge is excellent. || Includes essential knowledge about the topic. Subject knowledge appears to be good. || Includes essential information about the topic but there are 1-2 factual errors. || Content is minimal OR there are several factual errors. ||
 * Organization || Content is well organized using headings or bulleted lists to group related material. || Uses headings or bulleted lists to organize, but the overall organization of topics appears flawed. || Content is logically organized for the most part. || There was no clear or logical organizational structure, just lots of facts. ||
 * Attractiveness || Makes excellent use of font, color, graphics, effects, etc. to enhance the presentation. || Makes good use of font, color, graphics, effects, etc. to enhance to presentation. || Makes use of font, color, graphics, effects, etc. but occasionally these detract from the presentation content. || Use of font, color, graphics, effects etc. but these often distract from the presentaion content. ||
 * Originality || Product shows a large amount of original thought. Ideas are creative and inventive. || Product shows some original thought. Work shows new ideas and insights. || Uses other people's ideas (giving them credit), but there is little evidence of original thinking. || Uses other people's ideas, but does not give them credit. ||