Project+8-RockOn!

="RockOn!" Project Instructions=

You have been learning some very important marketing basics. You have studied the 4P's and how companies mix them. You have studied the 7 key functions of marketing and how they are interdependent--you've also studied how and why companies sponsor and how they target their markets. Now, it's time for you to take the next step--to integrate all of these concepts in a comprehensive project called, RockOn!.

This project has a number of separate assignments--each of those assignments will be graded individually for accuracy, appropriateness, creativity, neatness, and completeness. Your team will receive daily grades for those assignments, a test grade for the required budget, and a test grade for the required table (this will be explained to you in the assignment). The completed project will be graded utilizing the rubric below (and will count as a project grade). There's a lot at stake in this project! Stay focused, work as a team, ask questions, and do your best! Here we go!!

Project Grading Rubric
complete, labeled correctly, and in chronological order. || Includes at least 8 assignments; complete, labeled correctly, and in chronological order. || Includes at least 7 assignments; complete, labeled correctly, and in chronological order. || Includes less than 7 assignments; may or may not be labeled correctly and/or may not be in chronological order. || Logo Design || Band name and logo are all original design and artwork. JPEG file created and uploaded to the Wikispace. || Band name and logo are all original design, but uses photos of others. JPEG file created and uploaded to the Wikispace. || Band name is original, but logo elements are mixes of others artwork. JPEG file created and uploaded to the Wikispace. || Band name is original, but no logo developed. || with all 5 required label elements || Includes at least 18 cities, place- marked with all 5 required label elements || Includes at least 16 cities, place- marked with at least 4 of the 5 required label elements || Includes less than 16 cities, place- marked with at least 4 of the 5 required label elements || Table || Includes all 20 stops with all 6 required elements, and contextual links to all opening act websites. || Includes at least 18 stops with all 6 required elements, and contextual links to at least 18 opening act websites. || Includes at least 16 stops with all 6 required elements, and contextual links to at least 16 opening act websites. || Includes less than 16 cities with at least 5 of the 6 required elements, and contextual links to at least 12 opening act websites. || Spreadsheet || Includes all revenue/expense calculations for all 20 stops. Spreadsheet is formatted attractively with band name/ logo and includes Excel formulas for the calculations. || Includes all revenue/expense calculations for at least 18 stops. Spreadsheet is formatted attractively with band name/logo and includes Excel formulas for the calculations. || Includes all revenue/expense calculations for at least 16 stops. Spreadsheet is formatted attractively with band name/logo and includes Excel formulas for the calculations. || Includes all revenue/expense calculations for less than 16 stops. Spreadsheet may not be formatted with band name/logo and may or may not include Excel formulas for the calculations. || referenced during the project (this includes the use of photos found on the Internet). || Fails to credit to one outside source referenced during the project (this includes the use of photos found on the Internet). || Fails to credit to two outside sources referenced during the project (this includes the use of photos found on the Internet). || Fails to credit to more than two outside sources referenced during the project (this includes the use of photos found on the Internet). || Errors || Entire wikipage is free and clear of any typographical errors. || Wikipage contains 3-5 typographical errors. || Wikipage contains 6-10 typographical errors. || Wikipage contains more than 10 typographical errors. ||
 * ~ ===CRITERIA=== ||~ ===15=== ||~ ===10=== ||~ ===5=== ||~ ===1=== ||
 * ~ Wikispace Content || Includes all 9 assignments;
 * ~ Band Name/
 * ~ Google Map || Includes all 20 cities, place-marked
 * ~ "Plot the Tour"
 * ~ Budgeting
 * ~ Citations || Gives credit to all outside sources
 * ~ Typographical

Project Instructions Start Here
Listed below are 10 assignments. Read each assignment instructions carefully. Post ALL of your research, text, pictures, and other artifacts on your team's Project Artifact page. You must include the proper heading format for each assignment...NEATNESS COUNTS!!!! Part of your grade is connected to proper set up of your wikipage. In addition, you will receive a grade on spelling, punctuation, capitalization, etc. In addition, you will need to cite your sources. Utilize THESE INSTRUCTIONS from The Flat Classroom Project Help Page to assist you in citing correctly using MLA. Strive for perfection and professionalism in your work!

How your team page should be set up:
At the top of your team page, insert your band picture (I will be taking band photos during the course of the project). Under your band picture, list your team number and names of your team members. Double or triple-space after your names and begin listing the assignment numbers and names. Assignments must be listed in chronological order. If you set up your headings on your page like they are here, you will be fine.

Assignment 1: Preliminary Research
Your team will draw a musical genre. Your team will then research that genre and report on the following:
 * What is the history of the genre?
 * Who are some of the artists that have defined that genre?
 * What are the demographics of typical fans in this genre?
 * How do some bands market themselves in this genre?
 * In what types of venues do they perform?

Post all of your preliminary research under the correct heading on your Artifact page.

Okay. Now that you know something about your selected genre, let's get some background information down for your band that will guide you through the project.

Your band has become popular in the Houston area. Popular enough that you have signed a record deal and cut your first album. Sales of the album are good, not stellar, but good enough that your record label wants you to tour the U.S. To help your band with the tour, your record label is going to loan you $100,000 to cover expenses on the tour--you will need to pay the loan back with 5% simple interest at the end of the tour. Your band has already purchased a truck/trailer to haul your equipment and you have purchased a small bus in which the band will travel from gig to gig. You will plan a 20-city U.S. tour. Remember that your tour must go from coast-to-coast. The cities you choose are up to you. You will need to develop a budget and track expenses. You will need to research local bands/prices for those bands...don't worry you will receive additional on how to proceed in the assignments listed below.

Assignment 2: Band Name and Logo Design
Before you begin planning the tour, you need to create your band name and design a band logo. Utilizing the website [|www.bandnamemaker.com] create a band name for your team. After you have chosen your name, you will design a logo. The logo is very important because it establishes the identity or 'brands' your band. The logo will appear on everything, so make it memorable!! Remember to keep your target market in mind--your name and logo must fit your genre. You will create your logo on the computer and save it as a JPEG file. I suggest that you use Publisher for this task--it's an easy program to use and it makes it really easy to save a file as a JPEG.

Here are some websites that can help with design, if you like: [|www.picnik.com], [|www.bighugelabs.com], [|www.urbanfonts.com] If you know of some other sites, please share so that I can post them here!

Post your band name and logo under the correct heading on your Artifact page.

Assignment 3: Band Biography
Study THIS WEBSITE for information on how to develop a 'rockin' band biography Develop a brief biography/history of your band. Although you won't need to write a dissertation, your biography must be detailed enough to create your niche and target your market (fits the characteristics of your typical fan). Be sure to address the following points in your biography...and be sure to type it straight into the wikispace...if you copy/paste from Word, you will end up with editing errors and lose points on neatness, etc.
 * Band Name
 * Music Genre/Style
 * Members of the band and instruments played
 * Discography (you have only one, be sure to talk about it!)
 * History-when the band formed, major milestones (like your new record contract), aspirations for the future (like when your next record will be released), etc.

Post your band biography under the correct heading on your Artifact page.

Assignment 4: Tour Name/Sponsor
Devise a name for the upcoming U.S. tour. This tour name will appear on advertising materials and merchandise. Many groups ties the name in with their current CD title, but you may use a different approach. In addition to a tour name, choose a corporate sponsor for your tour (like Sprint Presents the Rolling Stones Bigger Bang Tour). Remember--you are not a major act (Coca-Cola, Nike, or Monster will not sponsor you). Remember our lesson on Sponsorship. Find a unique, appropriate sponsor that fits your genre and your band image and would appeal to your core fan.

Post the name of your tour, your sponsor, and why this sponsor is a good fit under the correct heading on your Artifact page.

Assignment 5: Plot the Tour
Time to schedule your tour. You are to schedule a 20-city U.S. tour that goes from coast to coast. Remember, you are a relative new-comer to the music scene. You will NOT be selling out Reliant Stadium or the Toyota Center. You will need to research venues in each of the 20 cities that seat 4,000-6,000 people. You will also need to research and 'hire' an opening act from that area (i.e., if you are an R&B Band playing in Chicago, your opening act should be an R&B band from the Chicago area). Creating a Google Map, plot out your tour. You will create labels for each stop. Label the first stop at "Stop 1," the second stop as "Stop 2," and so on for ALL 20 STOPS. Further, EACH STOP LABEL MUST CONTAIN THE FOLLOWING DETAILS: 1. The Stop Number 2. Name of the Venue 3. Total seats in the Venue 4. Concert Date 5. Name of Opening Act

In addition to the Google Map labels, you will need to create a table that includes all of the information required for the map label AND a link to your opening act's website (you MUST create contextual links for this). The best way to accomplish this task is to create a table on your wikipage. Once the table is created, then just type in the required information. Remember to schedule your tour in a natural progression of travel across the U.S. Be sure to allow time for travel/rest time.

Once you have plotted the entire tour on the Google Map, embed a widget of the map on your Team Artifact page. Your table will be located UNDER the map. Be certain to include ALL of the required information on both the map and the table.

Embed a widget of your map and post your table under the correct heading on your Artifact page.

Assignment 6: Rock Swag Design
One part of revenue for any band is merchandise sales. For your band to be more profitable, you need to design a t-shirt that will be sold at the concert venues during your tour. Your t-shirt design should include your band's logo and possibly the names/dates of your tour. Use [|THIS WEBSITE] or THIS WEBSITE to help you create your t-shirt. Once you have finished designing your shirt, save the file as a PDF (I will show you how to do this). The PDF file must be saved with your band name and the words "T-Shirt Design." Example: MarcyPlayground_TShirt Design.pdf

Upload your PDF file under the correct heading on your Artifact Page

Assignment 7: Promote the Band and the Tour
Smaller budget bands must get very creative with their marketing--your band is no different. Yes, you have a record contract, but you don't have the money to place ads in newspapers or on the television. So, you've got to rely on some low-budget, 'guerrilla' marketing techniques to promote your band and the tour. To accomplish this, you will need to create a Facebook page and flyers that you will distribute along the tour. Your Facebook page must include your band name/logo, your band picture, your band biography, tour name, dates, and sponsor, and ticket information. You may include additional information--as long as it is appropriate.

Next, you will create a flyer for ONE of your tour dates. The flyer must include your band name/logo, tour name and sponsor, concert date and time, and the URL to your Facebook page for ticket information. Utilize THIS FILE to help you create a 'rockin' successful flyer. Remember to create your flyer in Microsoft Publisher, so that you can save it as a picture (JPEG) file. This picture will be uploaded to your Artifact page. (You also may want to include this flyer--with no tour date-on your Facebook page.

Lastly, you will visit at least two radio stations in each of the 20 cities you will visit to promote your tour. Research radio stations in your genre in each of the 20 cities you're going to visit. These are the stations that your band will visit to promote the concert within that city. Create a table on your team artifact page that lists the name of the city and the two radio stations that you will visit.

Upload the picture of your flyer, link the URL to your Facebook page, and post your table under the correct heading on your Artifact page.

Assignment 8: Create Your Budget
Yep, that's right...it's time to create your budget. Remember that your record label has loaned you $100,000 to help with expenses on the tour. You already your own equipment and your own vehicles for equipment and travel. What you will need to do is calculate revenue and expenses for each stop. Save a copy of THIS SPREADSHEET to Google Docs and share it with your teammate. Use the following parameters to calculate revenue and expenses.

Revenue Information:
The venues you will play in house between 4,000-6,000 people. The venue research you conducted in Assignmnent 5 will give you the total seats for that venue. You will utilze yield-price managment on your tickets. You will have three ticket prices: $40, $30, $20. Assume that 1/3 of the tickets fall into each category and that you will sell a maximum of 85% of the seats. This calculation gives you the total ticket sales you will receive for one stop on your tour. Each stop is different, so remember that you will need to calculate this for all of your stops. At each stop you will sell your concert/band t-shirt that you designed in Assignment 6. Assume that shirts will cost you $4 each. You will sell those shirts for $20 each and 45% of ticket buyers will purchase a shirt at the concert. This calculation gives you the total merchandise sales you will recieve for one stop on your tour. The record label will supply your CD's for you to sell at each concert. You will sell those CD's for $15 each with your royalty being $1.50 for each CD sold. Assume that 30% of ticket buyers buy a CD at the concert. Each stop is different, so remember that you will need to calculate this for all of your stops.
 * Ticket Sales:**
 * Merchandise Sales:**

Expense Information:
You will have several categories for your expenses. They are venue fees, merchandise, hotel, food, fuel, car maintenance, equipment supplies, marketing, and labor. The detailed information for each category is as follows: Each venue you play in will charge you 15% of total ticket and merchandise sales as your fee for playing in that venue. Once you have calculated your total ticket and merchandise sales, determine the fee by multiplying the total by 15%. In addition, you will pay each opening act for their appearance. Assume a $1,500 fee for each opening act. Remember that shirts will cost you $4 each and will cost you $100 per shipment to send them to each stop on your tour. For each stop you will calculate how many shirts you will sell based on the revenue information and order that many shirts to be shipped. Example: If you need to order 2,500 shirts for stop number three, then your expense in this category would be 4 x 2500 = $10,000 for shirts + 100 for shipping = $10,100 in expenses for shirts at stop number 3. Your band needs a place to stay at each stop. Research hotels/motels in each city of your stop and select a place to stay. Calculate the cost of three rooms for six adults (four band members and two roadies). Remember to put the name of the Hotel and hyperlink the name of the hotel to it's website in your spreadsheet. For multi-day traveling, place hotel expenses on the stop YOU ARE TRAVELING TO. There are six adults traveling together on this trip. You will need to calculate $50 per day per person on your spreadsheet. For multi-day traveling, place food expenses on the stop YOU ARE TRAVELING TO. Your band has two vehicles traveling together; one for the equipment and one for the band. Your cost for fuel is $3.70 per gallon. Both vehicles have 50 gallon tanks and get 20 miles to the gallon. You will need to calculate the mileage between each stop and calculate the fuel consumption and cost for your vehicles. Every 3rd stop on your tour you need to perform routine maintenance on your vehicles. Assume $250 per vehicle for routine maintenance. Your musical equipment needs maintenance, too! Guitar strings, drum heads, drum sticks, oiling the cymbals...etc. Assume $850 per stop for maintenance and supplies. You've created a flyer that will be distributed in each of the 20 cities that you will visit to help promote your concerts. Flyers cost $0.25 each to print and you will purchase 5000 flyers per stop. You will hire 10 people per stop to distribute the flyers around the city at a cost of $100 per person. Your band has hired two roadies to travel with you. You will pay them $125 per day plus food and lodging. Their food and lodging expenses are reflected above. Calculate their salaries in this category. You will pay them on every other stop, so calculate the days leading up to that stop and place that calculation under the labor section. In addition to the traveling roadies, you need to hire extra hands at each stop to help set up and break down and to help run the sound. At each stop you will hire 10 roadies at $125 each, 6 sales people at $100 each, and two sound guys to run your boards for $350 each.
 * Venue Fees:**
 * Merchandise:**
 * Hotel:**
 * Food:**
 * Fuel:**
 * Car Maintenance:**
 * Equipment Supplies:**
 * Marketing:**
 * Labor:**

You will need to use formulas in Excel to complete all of your calculations. A template is provided for you. Remember to save a copy of it to your student folder and share it with your partner using Google Docs. By utilzing Google Docs, you can both work on the Spreadsheet simultaneously! Save your spreadsheet with your band name and the word "Budget." Example: MarcyPlayground_Budget.xlsx

Upload your Excel file under the correct heading on your Artifact Page.

Assignment 9: Project Closing
Utilizing a webcam, create a 3-5 minute video that chronicles your experience with the project. Be specific and detailed about the project assignments, how you completed them, and what you learned in the process. To add graphics, music, etc., you will need to post-produce your video utilizing Windows Movie Maker. Once you have completed your video, create a free account on Vimeo.com and upload your video to Vimeo. Then, grab the embed code so that you can embed your video.

Embed your video (using the embed code from Vimeo) under the correct heading on your Arifact Page.