1Course+Syllabus

Sports and Entertainment Marketing COURSE SYLLABUS COURSE LENGTH: One Semester TEACHER: Estie Cuellar ROOM #: 101 PHONE #:713-251-3200 EMAIL ADDRESS: Lois.Cuellar@springbranchisd.com

COURSE DESCRIPTION: This course will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and sporting events and entertainment. The areas this course will cover include basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorships proposals, and implementation of sports and entertainment marketing plans. This course will also provide students an opportunity to develop promotional plans, sponsorship proposals, endorsement contracts, sports and entertainment marketing plans, and evaluation and management techniques. GENERAL COURSE OUTLINE:

=I. Sports and Entertainment Overview = ==A. Nature and Scope of sports and entertainment marketing == ==B. Environmental Influences == ==C. Legislative Information ==

=II. Economics and Finance of Sports Marketing = ==A. Business Activities and their interdependence == ==B. Implications of business conduct == ==C. International Marketing of Sports == ==D. Sources of financial assistance and financial records == ==E. Categorize Business Risk == ==F. Selling products and services ==

=III. Functions of Marketing = ==A. Marketing Concept and Functions == ==B. Components of the marketing mix == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">C. Target marketing == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">D. Market segmentation and mass marketing ==

<span style="color: windowtext; display: block; font-weight: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">F. Cultural diversity
==<span style="color: windowtext; display: block; font-weight: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">G. Channels of distribution == H. Marketing Information Systems I. Demographics of sports marketing

=<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt; text-indent: 0in;">IV. Product and Event Marketing = ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">A. Pricing Policies == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">B. New product planning and product mix == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">C. Product life cycle == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">D. Promotional mix and promotional plans ==

<span style="color: windowtext; display: block; font-weight: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">E. Buying process
==<span style="color: windowtext; display: block; font-weight: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">F. Components of the event triangle ==

=<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt; text-indent: 0in;">V. Sponsorships and Endorsements = ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">A. Sponsorship proposals and issues == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">B. Endorsement contracts == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">C. Types of sponsorship sales ==

=<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt; text-indent: 0in;">VI. Employability and Career Development = ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">A. Effective team building skills == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">B. Leadership development == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">C. Employer expectations and appropriate work habits == ==<span style="color: windowtext; display: block; font-size: 12pt; font-weight: normal; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">D. Career Research in sports marketing == ==<span style="color: windowtext; display: block; font-weight: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">E. Using information resources == ==<span style="color: windowtext; display: block; font-weight: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">F. Formal and informal presentations == ==<span style="color: windowtext; display: block; font-weight: normal; margin: 0in 0in 0pt 0.5in; text-indent: 0in;">G. Active listening skills ==

GRADING Policy: Daily Grades: 50%, Projects/Exams: 30%, Quizzes/Tests: 20%